Restaurant Marketing Campaign: 500% Increase in Online Orders
Brand refresh · Video content · Social media ads
Client Overview
A small restaurant group with three locations and a loyal dine-in base. They had introduced online ordering during the pandemic but orders had plateaued. They wanted to grow takeout and delivery without cannibalizing in-person traffic, and to refresh their brand to appeal to a younger, social-media-savvy audience.
The Challenge
Their social presence was inconsistent and their creative felt dated. Competitors were investing in video and paid social. They needed a brand refresh and a campaign that could drive online orders and engagement without a huge budget. They had tried one-off posts and discounts without a clear strategy.
Our Approach
We delivered a light brand refresh—visual identity and voice—and a campaign built around short-form video and social ads. We produced a set of hero videos and stills for the hero dishes and occasions (family dinner, date night, etc.) and ran paid social with clear 'order now' CTAs. We also improved their ordering landing experience and tracked orders attributed to the campaign. The campaign ran four months with creative refreshes every few weeks.
The Solution
We updated their look and tone to feel modern and appetizing and created a content library of videos and images. We set up paid social campaigns (Meta and Instagram) targeting geography and interests, with conversion objectives linked to order flow. We A/B tested creative and copy and optimized for cost per order. We also boosted top-performing organic posts and used UGC where possible. The client used our assets for in-store and email as well.
The Results
Online orders increased by 500% during the campaign period. Social media engagement (likes, comments, shares) grew by 200%. The client saw a clear link between ad spend and order volume and continued with a smaller ongoing budget after the campaign. Brand perception improved in post-campaign surveys.
“Our takeout business is now a real revenue stream. The videos and ads made us look as good as we taste.”
Key Takeaways
- Video and strong creative lift performance in restaurant marketing.
- Paid social with conversion tracking ties spend to orders.
- A light brand refresh can make existing offerings feel new.
- Consistent creative and testing improve cost per acquisition.
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500% more online orders for a restaurant group. Brand + video + social ads. 🍽️